There seems to be a general consensus in our society that there are two types of people: Cat and Dog people, with no in between. I use to believe that I was firmly rooted on the cat person side, but for the last half year I, too, have fallen victim to cooing over what I… Continue reading The Importance of Cats for your Public Image
If you are about to finish school, or maybe even university like me, and you are following the developments of the PRCA and maybe this blog, it’s probably because you are considering a career in communications. One of the many beautiful things of the media and communications industry is the diversity of routes one can take… Continue reading Public Relations – To study or not to study?
And as the “unprecedented crisis of trust” was revealed by the Edelmann Trust Barometer yesterday, I’m once again hit by the notion that I, as many other final year students across the UK right now, have to deal with an unnecessary amount of future anxiety. It is one thing to graduate in a big (or… Continue reading An Unnecessary Amount of Future Anxiety
One of the first tasks I had to do in my first ever work experience in a small PR agency in London, was research PR Awards. “We’ve been around 5 years now, we should have one,” my boss told me, a line at which my eyes turned a bit squinty. Surely, a prestigious, one-of-a-kind award would… Continue reading PR Awards